June 28, 2022


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YouTube CEO tells Ludwig she “knew” eradicating dislikes can be controversial

YouTube star Ludwig sat down with the platform’s CEO, Susan Wojcicki, to debate among the web site’s current strikes — like eradicating dislike counts on movies.

YouTube notably eliminated dislike counts on all movies throughout its platform in November 2021, marking an enormous change for content material creators.

The location claimed that it made this adjustment to “cut back focused dislike assaults and their affect on creators,” saying they “need to create an inclusive and respectful surroundings the place creators have the chance to succeed and really feel secure to precise themselves.”

The elimination was met with widespread discontent. Creators spoke out in opposition to hiding dislike counts, arguing that it may hinder their capacity to discern what content material their viewers need to see.

Susan Wojcicki speaks on YouTube eradicating dislike counts

Regardless of the backlash, the change is right here to remain. Practically half a yr later, YouTube star Ludwig acquired the possibility to bend CEO Susan Wojcicki’s ear on the controversial subject, which she says she knew would lead to discontent.

“We knew it was going to be controversial,” she admitted. “We’ve got to do what’s the proper factor for the ecosystem as a complete.”

Wojcicki went on to elucidate that the platform ran a bevy of experiments earlier than in the end deciding on making the change, claiming that YouTube wanted to take away dislikes to help its many smaller creators.

YouTube: Ludwig

YouTube CEO Susan Wojcicki sat down with resident platform celebrity Ludwig to debate the positioning’s elimination of dislike counts, amongst different subjects.

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“I perceive there have been folks — many individuals, and sure, we heard loud and clear — why folks had been sad with that call,” she continued.

“However then we additionally noticed the affect that it was having on a number of new creators, and that’s unhealthy. We have to have, and proceed to help, smaller creators and the way they’re rising. That’s necessary for the long-term well being of our ecosystem.”

“For choices like that, we all know it’s going to be powerful, however we simply energy by way of it.”

(Subject begins at 17:57)

And sure, Susan does learn Tweets and feedback about YouTube, saying she sifts by way of the general public suggestions on social media to “notice if there’s one thing right here we haven’t considered.”

Fortunately, there’s a method for creators to see what number of dislikes their video obtained, because of a useful Chrome plugin that was popularized simply after YouTube’s divisive dislike demolition.