Skoda India: Skoda enhances presence in North India to cater to buyer wants

Skoda Auto India on Monday mentioned it has elevated its presence in North India by two folds within the final two years as a way to cater to the elevated demand within the area. The automaker mentioned it has elevated buyer touchpoints from 25 in 2019 to 51 in 2022 throughout North India, which interprets to a development of 104 per cent over the past two years.

Moreover, the corporate has expanded its base in city centres in northern India by a considerable 127 per cent, rising from 15 cities in 2019 to 34 in 2022, it added.

The expansion within the area is a part of Skoda’s INDIA 2.0 technique which not solely focuses at introduction of recent platforms and product traces, but additionally guaranteeing that the automaker is nearer to the shopper, the corporate acknowledged.

The rise in buyer touchpoints has led to a gross sales development of 17 per cent for the corporate within the area, it added.

The carmaker is now totally outfitted with services and centres to cater to clients in Solan, Dehradun, Bareilly, Kanpur, Prayagraj and Kota, amongst others, it mentioned.

Within the coming months, the automaker can be coming into Amritsar, Moradabad, Varanasi and Roorkee, it added.

“It has been our high precedence to widen our community and deepen our penetration pan-India. After our enlargement in South and West, it was solely pure that North India additionally joins in our development story.

“Whereas the expansion is immense, that is only the start and count on much more from us within the coming months. The last word aim of the corporate is to supply one of the best service and guarantee buyer satisfaction. This enlargement of our buyer touchpoints is a part of that endeavour to get even nearer to our clients and followers,” Skoda Auto India Model Director Zac Hollis famous.

The corporate lately launched the Slavia sedan within the nation, its second product beneath INDIA 2.0 mission primarily based on Made-for-India MQB A0 IN platform.

The yr 2021 was a yr of development for Skoda Auto India that noticed the corporate register a 130 per cent rise in gross sales with mid-sized SUV Kushaq driving 60 per cent of this quantity.

The automaker is aiming to greater than double the general gross sales in 2022.