Amazon has signed influencer Josh Richards to a first-look deal.
Josh Richards, who first rose to fame on TikTok as for his comedy and lip-syncing movies, is ready to carry his abilities to Amazon.
As Amazon begins to department out from merely being a commerce web site, it brings in new properties to its streaming and gaming arms. From NFL broadcasts to authentic motion pictures to the upcoming Lord of the Rings tv present, Amazon is swinging massive with regards to including content material.
Now, it seems that Amazon has reached an settlement with one among TikTok’s greatest stars.
Based on a brand new report by Selection, Amazon has inked Richards to a a first-look deal. This association will enable Richards to create and produce video content material for Amazon solely.
The deal may also see Richards function Amazon’s model ambassador, for which he’ll develop customized social media content material for Amazon initiatives “together with the NFL’s ‘Thursday Evening Soccer’” the rights to which Amazon not too long ago bought.
CrossCheck Studios, the manufacturing firm that Richards based and is at present CEO of, may also be collaborating with Amazon as a part of this deal.
Richards has been increasing past TikTok content material in recent times, dabbling in movie appearing. He starred within the quick movie Brother’s Keeper, in addition to the musical comedy Summertime Dropouts.
Along with appearing, Richards has additionally tried his hand at singing. His tune “Nonetheless Softish,” which featured fellow TikTok star Bryce Corridor, has over 100 million streams.
Upon saying the deal, Richards stated he and Amazon “will proceed to push the boundaries surrounding the creator financial system and content material creation.”
This cope with Amazon is not going to solely assist the streaming service increase its attain to a youthful, extra social-media savvy demographic, it should additionally give Richards an opportunity to increase additional into new media. Monetary phrases of the deal should not but recognized.