History of the Madame Alexander Dolls

For more than 77 years Madame Alexander dolls have enticed the hearts of girls of all ages and collectors around the world. Always exquisite, enrapturing and adorable, Madame Alexander dolls remains to be a favorite classic toy and collectible item each holiday season らぶどーる .

Madame Alexander was an exceptional woman with a dream and the determination to make that dream a reality. Do take time to meet Beatrice Alexander Behrman, the woman who fulfilled her vision of creating beautifully crafted dolls and made little girls’ dreams come true.

Madame’s mission was founded on the belief that dolls should engage the imagination and bestow a child happiness and joy and also enhance their understanding of the world. Works of literature, the arts and the different cultures of the world were inspirations for many of her creations.

They started by creating composition dolls with painted features and sleep eyes using distinctive face molds bringing feature baby dolls to market creating dolls in honor of living people. Based on a licensed character, it led to the creation of dolls based on characters from popular motion pictures. Pioneering the use of hard plastic for the creation of dolls, they introducing the first full-figure haute couture (Cissy (TM)) that is still wildly successful to this day.

The Alexander Doll Company still upholds the primary mission and standards while creating dolls that will appeal to new generations of children and doll lovers all over the world. Through tradition, elegance and innovation, Madame Alexander offers a full line of handcrafted collectible dolls, huggable and lovable play and baby dolls, runway fashion dolls, as well as today’s hottest licensed dolls with Disney Princesses and Fairies, Hello Kitty, to the classic brands like Wizard of Oz, Gone with the Wind, American Ballet Theatre, Eloise, Charlotte’s Web and Madeline. Making their debut in 2002, Madame Alexander dolls quickly became one of the most popular McDonald’s Happy Meals toys of all time.

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